Why you need to focus on Video Advertising in 2018

Videos are the marketing tool with the highest engagement rates nowadays on the internet. Every day, more marketers are using video ads to promote...
By jGas · May 9, 2018 ·
  1. jGas

    jGas Fan

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    jGas submitted a new Article:

    Why you need to focus on Video Advertising in 2018

    Read more about this article here...
     
  2. SujanAzadParikh

    SujanAzadParikh Aspirant

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    Yes, I do agree that in the future, more and more companies will shift their focus towards short and meaningful video ads to attract thier audiences. This tactic will no doubt be the order of the day in 2018 - Sujan Azad Parikh.
     
  3. R0binHood

    R0binHood Fan

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    I agree, but this doesn’t seem like much use to forum owners (looking to sell video ads) until forums are better equipped to handle native video upload. Something that has been lacking on forums for a long time in comparison to other platforms.
     
  4. KimmiKat

    KimmiKat Enthusiast

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    And hopefully ad-blockers can stop those, especially for those with limited bandwidth. This is not TV.
     
  5. R0binHood

    R0binHood Fan

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    You shouldn’t be watching video’s if you’re on limited bandwidth.

    And if you are watching vids on your limited bandwidth, you should be willing to watch a 5 second ad In order to access high hosting cost video content to support the community you’re visiting.
     
  6. saranmahesh

    saranmahesh Neophyte

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  7. jGas

    jGas Fan

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    The nice thing of youtube ads is that you can create a sort of "sales funnel" directly with video.

    You start with the first video, and based on the interaction with that video (was it watched until the end or skipped) you can serve a different second ad to the same person. In "forum" terms, this can be useful to push the free registration and later to push to upgrade to a paid membership.

    Also, you can use custom audiences or retargeting to show ads only to forum members, driving your ad cost down. Just take all the email addresses of registred users and create a custom audience in facebook or youtube to show a highly relevant ad only to people that are already engaged with your brand.
     
  8. xmoonlight444

    xmoonlight444 Aspirant

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    I agree, great information in this article regarding the use of videos to capture the right audience. :)
     
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