Discussion in 'Forum SEO' started by The Sandman, Aug 3, 2016.
White Hat Cloaking: It Exists. It's Permitted. It's Useful.
Read the complete blog post Here.
The article, although informational, largely directs to tactics of safely targeting advertisements as landing pages from search engine sourced traffic.
I can see why google and the likes provides opportunities to webmasters like this. It serves both the webmaster and the advertising network.
I dont see this benefitting traffic conversion for a forum though, as it is hard enough getting eyeballs that stick let alone non-bouncing sign-ups.
True, and besides that it's a bit dated. I posted this because there's been a few posts lately suggesting that anything done differently for bots and guests is automatically considered bad by Google.
It is automatically considered bad by Google if you don't do it correctly.
Right... so I suppose that means that if someone isn't 100% sure they're doing it correctly they shouldn't be doing it at all. But apparently white hat cloaking does exist....
Obviously it does exist because Google documents when it's appropriate, and how to do it so their engine "knows" the information is behind a login, paywall, limited number of month reads, etc. As with anything, if someone is not 100% sure, then it's a matter of possible risk verses reward.
Unless it's important and harmless, cloaking is not a great idea and a needless way of possibly catching the bot in your unnecessary tripwire. Being part of the first click free program is a whole different thing than cloaking. You can read about that here: https://support.google.com/news/publisher/answer/40543?hl=en