White Hat Cloaking

Discussion in 'Forum SEO' started by The Sandman, Aug 3, 2016.

  1. The Sandman

    The Sandman Administrator

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    White Hat Cloaking: It Exists. It's Permitted. It's Useful.
    Read the complete blog post Here.
     
  2. smirkley

    smirkley ID'mazing

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    The article, although informational, largely directs to tactics of safely targeting advertisements as landing pages from search engine sourced traffic.

    I can see why google and the likes provides opportunities to webmasters like this. It serves both the webmaster and the advertising network.

    I dont see this benefitting traffic conversion for a forum though, as it is hard enough getting eyeballs that stick let alone non-bouncing sign-ups.
     
  3. The Sandman

    The Sandman Administrator

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    True, and besides that it's a bit dated. I posted this because there's been a few posts lately suggesting that anything done differently for bots and guests is automatically considered bad by Google.
     
  4. mysiteguy

    mysiteguy Devotee

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    It is automatically considered bad by Google if you don't do it correctly.
     
  5. The Sandman

    The Sandman Administrator

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    Right... so I suppose that means that if someone isn't 100% sure they're doing it correctly they shouldn't be doing it at all. But apparently white hat cloaking does exist....
     
  6. mysiteguy

    mysiteguy Devotee

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    Obviously it does exist because Google documents when it's appropriate, and how to do it so their engine "knows" the information is behind a login, paywall, limited number of month reads, etc. As with anything, if someone is not 100% sure, then it's a matter of possible risk verses reward.
     
  7. esquire

    esquire Habitué

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    Unless it's important and harmless, cloaking is not a great idea and a needless way of possibly catching the bot in your unnecessary tripwire. Being part of the first click free program is a whole different thing than cloaking. You can read about that here: https://support.google.com/news/publisher/answer/40543?hl=en
     
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