Interesting post, Guerrera. However, there are some problems with your argument. You (and others) seem to define social media as Facebook and Twitter. That's incorrect. They may be the biggest players in the game at present, but they don't define the genre. Forums are and have always been social media. So really, the argument isn't for or against social media, it's one of choosing a regulated, structured online experience (Facebook) over the traditional internet experience. I find this an interesting change that has arisen with the current generation of users. It was tried before with AOL and Compuserve, but that generation of users preferred their internet more raw and unfettered. I think you're jumping the gun a bit. The "traditional" period of the internet, wasn't short at all. FB, et al. are the newcomers. I see this new structured online experience very similar to the introduction of the big box stores. When they came on the scene, everyone flocked to them because of the convenience of one-stop shopping and some pundits predicted the end of the small shop owner. Now we know that didn't happen. The big boxes are still there and many people still go to them. However, so are are small shops. In fact the popularity of the specialized store that caters to the individual is rising. I predict the same for the internet. Yes fb is big and offers everything under one interface with a single sign-on. But it doesn't offer the same unique experience that a smaller single-purpose forum or site does. There are those who are becoming tired of the bland sameness of the structured experience. There is also a small but growing push against being followed and tracked and counted by companies like Facebook and google. I expect the structured online experience is here to stay. But don't count out the individual site and forums just yet.