What are you folks doing about Adblockers?

Discussion in 'Generating Revenue' started by Bikenut, Oct 7, 2019.

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  1. Bikenut

    Bikenut Enthusiast

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    On Adsense, my active view viewable report is showing around 41%. I am thinking that Adblockers are just crushing my revenue. HAs anyone found any software that helps encourage people to whitelist your forum?

    How are you handling adblockers?
     
  2. fixer

    fixer I'm In My Prime

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    we don't put ads in annoying places

    80% of the ads are only shown to guests
     
  3. overcast

    overcast Adherent

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    Adblockers are in since 2015. Almost every publisher has to deal with it. There is simply no escape anymore.
     
  4. phatcows

    phatcows Enthusiast

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    We don't have any ads :D
     
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  5. zappaDPJ

    zappaDPJ Administrator

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    The only thing that's really worked for me is to forget ad-blockers exist and offer benefits for donations including of course, ad-free viewing.
     
  6. Wes of StarArmy

    Wes of StarArmy Adherent

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    I don't run ads either. My site runs on a donation model and is doing OK on that. Automated subscription donations are wonderful.
     
  7. LeadCrow

    LeadCrow Apocalypse Admin

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    We do nothing about them, and on the individual level recommend their use in today's web.
    Visitors are free to use ad blockers, all ads are disabled for logged members since they pay in participation dollars, and consulting content posted publicly is not restricted in any way (no X pageviews before insisting on registration/login).
     
  8. MagicalAzareal

    MagicalAzareal Magical Developer

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    As an Adblock user, I will mention briefly that if not for the huge numbers of mega sketch ads pointing to things downright illegal, malware or otherwise seedy, I wouldn't have to use them. This is on-top of ads being a general nuisance.

    I generally don't mind adblockers, although they can sometimes interfere with important functionality by misidentifying critical scripts as ads. That said, sites I run are largely hobby projects more than anything else which I don't really expect to turn a profit.
     
  9. Ryan Ashbrook

    Ryan Ashbrook IPS Developer

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    Open multiple venues of revenue - donations, subscriptions, merchandise (though, this requires an ROI), are all viable substitutes for "demonetization" (adblockers, in this case).

    You should never run a business (in this case, a website) on a single monetization flow.
     
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  10. \o/

    \o/ an oddity

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    The only sane way to defeat adblockers is to deliver less ****ty advertising. The rise of adblockers began when publishers started to implement advertisements which came as an overlay. That blinks. And has an annoying sound. And cannot be hidden easily.

    Don't annoy anyone.

    edit: Ew, censorship.
     
  11. MagicalAzareal

    MagicalAzareal Magical Developer

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    Another problem is that ad networks are really bad at actually vetting ads, so you end up with all sorts of nasty things slipping through sometimes. Remember the "Doctors hate her" scam?

    There is also those ads you used to see a lot more of in the past of young looking porn actresses (which btw is illegal in the U.K. along with cartoon porn of minors under the Coroners and Justice Act). I generally assume those sorts of links have some sort of malware too.
     
  12. \o/

    \o/ an oddity

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    :morganna:

    A while ago, there was a popular German ad service that only served small static square images. I could live with this kind of ads, but it has never really succeeded.
     
  13. Wes of StarArmy

    Wes of StarArmy Adherent

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    Yeah! In fact CamScanner, a useful PDF-making app for phones that I used, recently got pulled down from Google Play because the free version of the app, which contained ads, ran some ads from an ad network that was bad at vetting and some of them contained malware. It's back up now, but that shows the damage ads can do. A lot of users will probably never reinstall it.
     
    Last edited: Oct 10, 2019
  14. MagicalAzareal

    MagicalAzareal Magical Developer

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    Sometimes you report really nasty ads to a webmaster and they shrug saying... Well, it's the ad network, nothing I can do about it.
     
  15. Cyburbia

    Cyburbia Fan

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    Same thing here. Monetizing the site is more trouble than it's worth. I also didn't want to create any conflicts with my full time job.
     
  16. overcast

    overcast Adherent

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    Projects like brave browser and Bittube can be a good alternative for publishers though.
     
  17. Ingenious

    Ingenious Fan

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    I don't hinder ad-blocker users either, if they want to block ads then fine.

    Also I'm against the concept of "removing ads" for people who register, partly as this becomes a choice between giving over your personal info to register (potentially bad) or having to endure lots of ads (potentially bad).
     
  18. overcast

    overcast Adherent

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    I think it's reasonable to remove ads for registered users. Because you can register with fake info and purchase addons and support the publisher or creator.
     
  19. Paul M

    Paul M Limeade Addict

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    By ignoring them.
    Our ads are unintrusive, and indeed, mostly just for guests,
     
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  20. KimmiKat

    KimmiKat Adherent

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    I miss the old school static ads we had in the old days. When the ad networks got too greedy and allowed sound, video, etc is when we all started adding ad-blockers to the browsers.

    Newspaper sites are the worse and CNet is bad too.
     
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