Using Facebook Ads to grow your community

Discussion in 'Managing an Online Community' started by Matt M, Jun 3, 2019.

  1. Matt M

    Matt M Developer

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    One of our guest bloggers recently mentioned that she used Facebook Ads to drive new members to her new community at a rate of 15-25 a day (growing from 100 to 1400 members in a very short time).

    So I reached out to a Facebook Ads specialist to give us a quick overview of how to use Facebook ads for traffic generation.

    The blog is here if you're interested: https://invisioncommunity.com/news/...a-‘golden’-community-with-facebook-ads-r1147/

    The key points are:
    - Know your audience
    - Keep the advert simple
    - Make it eye catching
    - Retarget people who previously visited

    Retargeting is especially powerful to convert someone who may have hit your community via a search engine.

    Is this something you'd consider trying?
     
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  2. Zweeper

    Zweeper Neophyte

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    Thanks for this hint. I have no good experience with facebook ads.
    I just realized, that only "strange" people viewed and liked my ads, absolutely out of my target group.
    And of course, no page visits. Probably I just did things wrong...
     
  3. Matt M

    Matt M Developer

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    I bet you could fine-tune the targeting to hit people in your demographic.

    So if you had a gaming site, you could target under 40s who like Game pages or have a strong interest in games.

    A more cost effective way is to set up retargeting so that casual visitors to your site get ads to encourage them to return.
     
  4. Zweeper

    Zweeper Neophyte

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    yeah well, the article above was indeed a good input! many thanks for the ideas :)
     
  5. overcast

    overcast Enthusiast

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    The thing with PPC is you need budget and some money to burn. Then things can work out otherwise it's grinder where money dies.
     
  6. BirdOPrey5

    BirdOPrey5 #Awesome

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    Unless you're selling scams, friends don't let friends advertise on Facebook. Facebook isn't looking to have traffic leave their site and go to yours.
     
  7. palhanow

    palhanow Enthusiast

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    Thanks for sharing.

    I'm going to read this with care. Mostly because after my second year in my new community (September) I'm going in full-ads mode to my Forum. Ads on Twitter, Facebook, search sites, etc.

    Finally i was able to make some profit with my Forum (after 3 years and so many tries) and now I'm going to invest back.
     
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