Revenue Crisis - Need Opinions

Discussion in 'Generating Revenue' started by Jezlad, Mar 26, 2012.

  1. Jezlad

    Jezlad Adherent

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    Hey guys,

    Since the turn of the year my sites revenue has plummeted to a level where it no longer covers the server fees.

    If I briefly outline the providers I'm using (with varying degrees of success) can you give me a few hints on alternative options?

    I'm currently running...

    1. Adsense
    2. Contextweb
    3. Blog Ads
    4. Infolinks
    5. Viglink

    These account for about 70% of the monthly revenue required to operate the site. Are you doing well with others that I could perhaps try out?
     
  2. Adam H

    Adam H Think before you speak.

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    I removed context web not long ago because it literally went down to nothing, Adsense has dropped for me considerably since the new year too so i would imagine it wont be long before i remove it completely.

    Direct advert sales and if you have enough traffic and are in the right niches you might want to look at buysellads as a form of generating more advert interest.
     
    • Like Like x 1
  3. Jezlad

    Jezlad Adherent

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    Thanks,

    I'll have a look at buysellads. Contextweb completely dried up for me too...
     
  4. Alfa1

    Alfa1 Moderator

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    To what extent are infolinks and viglinks hurting your traffic?
    What kind of site are we talking about?
    Have you considered an affiliate store to sell products related to your site content?
    Have you considered to just sell premium priced adds directly to vendors?
     
  5. maksim

    maksim Serial Entrepreneur

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    I have taken the different approach... premium memberships, and only one advertising banner with an industry partner. The rest of income is from forum vendors.

    No google ads, or any crap like that. Keeps people coming back, generating significant income (in the forum scheme. =) )
     
  6. Hayek

    Hayek Fan

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    What is your niche? That could help here. That aside, you are using a lot of different things, so part of me thinks that this problem is more of a traffic or ad optimization problem (especially since they used to produce enough to cover your payments) than an ad program problem.
     
  7. Jezlad

    Jezlad Adherent

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    Its the gaming niche.

    More specifically the wargaming niche... (warhammer)

    http://www.heresy-online.net

    The problem we have is people are more inclined to pay higher advertising rates to have more expensive impressions on more popular sites. They see value in $2 eCPM on these sites when the rate is less than half that on mine for the same number of impressions.

    Industry partners in this case are pretty shortsighted in the sense that half of them conduct business from their livingroom and have no idea what CPM means.
     
  8. Alfa1

    Alfa1 Moderator

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    They do not need to know what CPM means.
    Why not just have only 1 add per (sub)forum and charge a monthly fee for each add? Sell it to the highest bidder and do not sell under an amount that provides a solid basis. I'm not sure if that translates well to your niche, but I would not place cheap adds on my site.
     
  9. Hayek

    Hayek Fan

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    There are a lot of things you can do to increase revenue. For one, you can improve your Adsense placements. Incorporating an Amazon store based around your game would probably help you too. (as well as pushing affiliate preorder/buy links when new games come out).

    As for advertisers, you are only looking at a subset of the market. There are surely those who might be looking for a lower volume source such as yours or even just for seo purposes.
     
  10. GeorgeB.

    GeorgeB. ............

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    Actually you couldn't use Adsense even if you wanted to. Firearms related sites are not allowed in Adsense and a few other networks.
     
  11. maksim

    maksim Serial Entrepreneur

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    Google ignores half of its own rules. They advertise firearms sites, but do not want firearms publishers. Hypocrits.

    But I did run them, and ran on other sites I own. I still hate them.


    Sent from my HTC EVO using Tapatalk.
     
  12. System0

    System0 Aspirant

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    https://skimlinks.com/ is becoming more popular now. It's associated with thousands of affiliates and automatically converts links to amazon etc to affiliate links. It gained a lot of attention recently as it was found Pinterest was using them to make money through their users submissions.

    A high traffic forum should be able to make a little extra money with it due to the number of links that users post.
     
  13. VigLink

    VigLink Enthusiast

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    Hi Jezlad -- Anna here w/ VigLink. Happy to help with any specific VigLink revenue Q's you have. I glanced at your account and it looks like revenue has held steady for the last few months, but there are always things you can be doing to optimize and increase revenue.

    It looks like you may not have VigLink link insertion activated -- this might be worth turning on to see if it moves the needle for you. Also, I wanted to pass over a link to a weekly webinar we offer that covers tips to optimize revenue (some may be familiar, but other things may be new and worthwhile):

    http://info.viglink.com/customer-success-webinars.html

    Hope this helps -- get in touch if we can be helpful: support at viglink dot com.

    Cheers,
    Anna
     
  14. Jezlad

    Jezlad Adherent

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    I'm currently serving infolinks (just to guests so the member browsing experience isn't ruined) so I didnt try this. I will give that a try though. Thanks Anna.
     
  15. printbucket

    printbucket Aspirant

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    Are you still using contextweb? Never used them but I always hear some bad things about them like never paying on time or when they do, they never pay the amount you earn. Can someone verify this?
     
  16. gogoblender

    gogoblender shiny happy pantless

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    We're on their network. Payments are coming in on time, and the pay outs correctly match the posted numbers.

    :)

    gogo
     
  17. Kyle_Crafty

    Kyle_Crafty Aspirant

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    I think part of your problem is the shear number of google adsense ads (among other ads) on your site. If there are more ads on your site, advertisers aren't' going to pay as much because no matter how much they put in, they have the EXACT same advantage as everyone else. If they are the only advertisement on your site they will pay a lot more
     
  18. Hayek

    Hayek Fan

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    Nothing in this post is true.
     
  19. Morganna

    Morganna Mistress of Mayhem

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    Could you expand on this statement :) At least giving reasons why you believe the post you quoted isn't true - for other people reading.
     
  20. wizard1974uk

    wizard1974uk Tazmanian Gremlin

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    Okay,

    Let's take the last part of the post first.

    If I were an advertiser I would definitely pay a lot more to make sure that only my ad appears on the page. If I can make it nice and lucrative for the site owner he won't have to look at other advertisers.

    However I disagree with the first part, advertisers will pay a lot to outbid the other competition on the page, this is how PPC works, the higher bidder on that keyword will get their advert shown, especially if the site has a lot of traffic.

    If you're not getting that much revenue from adsense, may I suggest approaching advertisers directly and ask if they'd like to buy a spot on your site without having to go through adwords and microsoft ppc.
     
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