Discussion in 'Forum SEO' started by torquewrench, Nov 4, 2015.
Forgive me if it's a naive statement, but I read somewhere this was either bad or good.
It really doesn't matter either way, to be honest.
Depends on whether its target keyphrase and whether you have a domain which already contains it. EMD's ( exact match domains or keyword domains ) do not carry the same amount of weight as they used to but there is still huge benefits to be had if that exact match domain is your brand. It makes branding easier which in turn makes marketing easier............marketing plus natural branding of a keyphrase = easier to get a head of the game.
In short , if you've got a domain which is something like birdsforums.com and your main target is the words "birds forum" then it already contains everything you need, it would be pointless in adding a sub directory to an already descriptive brand.
If however your domain is billyjoebirds.com , then it "potentially" could be beneficial to have /forum as your sub directory or sub domain.
It won't have an impact on your SEO.
Instead of being concerned about that, focus more attention on the structure of your web presence and tailoring to your users interests. If you intend to offer a rich homepage with information other than that offered by your forum index, then use /forum/. If not, then have your forum index set has your primary.
Don't use /forum/. Looks bad for visitors and google don't mind it. Forum in domain name can be good from both Googles and visitors perspective.
We need to stop seeing SEO as a set of rules to impress good ole' G, but start seeing it as a way to provide EXCELLENT content to our visitors. Stuff that solves their problems, teaches them new things or inspires them to become better in said niche.
So ... back to the topic at hand: use forums if you can build a nice community and really share some outstanding content / answers. A well run forum does get you a lot of returning traffic and boosts SEO, but it doesn't do it by default, it does it by providing CONSTANT quality content for your niche.
Through Forum you will increase your website's market value, also get the Back links from here, and get traffic from here.