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The Sandman submitted a new Article:
Interview with Lawrence Cole - vBulletin Operations & Marketing Manager
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Interview with Lawrence Cole - vBulletin Operations & Marketing Manager
Lawrence Cole is the online marketing guru who took over as vBulletin's Operations and Marketing Manager about 2 months ago. Lawrence graciously agreed to "answer all of our questions" in an interview, and shared a lot of interesting and useful information with us. However, there were some questions which he chose not to answer. Those questions have been included in the interview for the sake of continuity.
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Tell us a little bit about yourself.
"I’m 34 years old and was born and raised in Florida. I moved to Los Angeles in 2000 after I graduated from college and completed my last undergraduate internship."
What is your educational background?
"I have a BS degree in electrical engineering."
What kind of positions did you hold before becoming Operations & Marketing Manager for vBulletin?
"I started my career as a junior java developer for an ISP. They had a huge layoff during the time of the “dot com bomb” and the September 11th attacks after which I did some web development and online marketing for a few years for a small company. After that I spent most of the next 8 ½ years in corporate sales and account management with a 2-year rotation into operations and facility engineering roles."
What is Xtreme Marketing?
"Xtreme Marketing Systems is how I’ve kept my marketing skills sharp over the years. I love marketing and could do it all day. XMS is one of several part time projects that I have had over the past 7 or 8 years, including a small weight loss forum that I ran for a while, which is actually how I first came to find out about vBulletin. I had a phpBB forum that had a security vulnerability that allowed my entire website to be hacked and taken over. It was suggested that I convert my fledgling community over to vBulletin for better security against such issues, so I downloaded the latest version of vBulletin and became a customer."
How did you come to be vBulletin Operations & Marketing Manager?
No comment.
What are your responsibilities as Operations & Marketing Manager?
"My responsibilities are two-fold. One encompasses the daily operations of vBulletin. The customer service and tech support groups roll up to me; however, they don’t need much help because they are some of the best if not the absolute best at what they do. All phone support, ticket support, and customer issues are handled through those...
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