Actually, after I read fixer's post I decided I might ought to adjust my thinking on this and finally yesterday I had the time to go into my archives and I see the rumors were flying around inside certain groups a fair bit before the official announcement was mad - - - no surprise there - - - but I see that on the inside the decision might have split folks at Google right down the middle. I think fixer is correct in observing it is a big deal. I just wasn't paying attention, because I am rather scared of all these Net know-me sites. I only got involved with Google+ at the request of an employee to help in the early stages of testing and then I didn't post too much or connect it with too many others. Interesting thing, though, is there seems to be a sort of shift in thinking style overall at Google. It has been showing itself for about 18 months or so and coming further and further out of the shadows. And that shift has to do with money. Maybe they are/have been losing money in some areas where before they figured it was okay, but new boss types at the top are no longer tolerating that style thinking. But that sort of stuff is secret, so unless we get a defection of the extreme sort, we'll not see the numbers or the minutes to the exec meetings.