I read a lot of angst over social media, and Facebook especially being responsible for closing down forums as user trends shift towards social media. However, there is a definite increase in brands and businesses looking to move FROM Facebook to independent community platforms. I think we're in a new era where forums absorb traffic from social media, rather than the other way around. I got into this on a podcast recently, here's the link (other formats) if you're interested. What are your thoughts?