when a user posts to a page, it does not pop up in the pages timeline unless shared by the page admin or mod or whatever. Unlike a group it automatically goes into the users time line. A Facebook page is also not private, something which in my category of content desire. So if you write the most amazing content but have poor interaction, Facebook is not going to put it on a users timeline unless you get out the credit card. A facebook page can be highly successful if its something everybody likes and you have the freedom to mess around to drive up engagement. Unfortunately when something trends on FB people just copy it, look at the 1000degree knife that popped up on youtube last week and all the youtubers complaining about trying to stay relevant. Same on facebook, tag a friend tactics, whats your favourite colour, share and like to win a bmw m6 from BMW OFFICIAL AMMERICAA! Tag a pretty friend and an ugly friend but dont tell who is who etc. etc etc.