I heard it online. That means I heard it from an expert. And everyone online is an expert, right? I find it funny when I hear this sort of advice from bloggers and keybashers - 'be the leading authority in your field'. Every website gives the same information - 'become an expert' - 'write a multitude of articles' - 'show people that you are the foremost authority in .. whatever'. Maybe this is why the internet is bursting to the brim with pure unadulterated crap. Because everyone who's gotten it into their head that they should start a community site now believes that they are God. They talk with an air of knowledgeable superiority while they rehash everything that a million other people already know. So they take their expert knowledge of copy and paste (and maybe a big of creative writing), add in a few lines to make their articles seem original - and there we go! Another load of meaningless, worthless drivel from a supposed 'expert'. This is why I don't think article marketing is worthwhile. At all. Because eventually the credibility of article sites like ezine or hubpages is going to be so low, the burst traffic benefits are going to negligible. And I still don't understand this magical theory that if I post on their site.. I'm promoting mine. It seems their benefit would be thousand-fold compared to mine. I don't see how this is even viable. I'm taking the example of Apple.. a company that protects their content religiously and allow no cross-platform or open-source use. The model they have very obviously works because.. well, look at Apple. Would they be as successful if they offered their apps through other companies and in other formats? And google agrees with me because their new filtering algorithm is killing the chances of most of this bloated BS content being read (and sadly, some of the truly useful, original content also). So maybe people should stop and think about their position for a second before they assert themselves as an expert, only to get put in their place by a web audience that's perhaps a little smarter than they thought. And maybe to add a touch of reality to the mix, we should add a subheading to the 'content is king' motto. Content is king .. but unless you have the $$$, it's a sloooow ride.