Don't "upgrade" to https:// if you use Adsense (your revenue drops)

Discussion in 'Generating Revenue' started by Digital Doctor, Mar 18, 2015.

  1. Will_Watts

    Will_Watts Habitué

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  2. eva2000

    eva2000 Habitué

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    would love to see evidence of this as everything i read is web browsers won't be at least https://wiki.mozilla.org/Networking/http2

    but they do mention an experimental build of Firefox allowing HTTP/2, SPDY/3, SPDY/3.1 TLS over http however unless all or a majority of your visitors are going to use experimental builds of Firefox for your site, it really doesn't apply
    you would also need for web servers to support h2-12 protocol for that to happen and i don't think the major web servers would be supporting it. I know h2o HTTP/2 server and OpenLiteSpeed don't

    h2o supports h2, h2-14, h2-16 and h2-c for upgrade

    Code:
    nghttp -nv https://h2ohttp2.centminmod.com:8081/flags.html | head -n6
    [  0.122] Connected
    [  0.200][NPN] server offers:
              * h2
              * h2-16
              * h2-14
    The negotiated protocol: h2
    h2c upgrade connection if non-https url is accessed by a client that supports HTTP/2
    Code:
    curl --http2 -I http://h2ohttp2.centminmod.com:8080/flags.html
    HTTP/1.1 101 Switching Protocols
    Date: Fri, 20 Mar 2015 13:07:26 GMT
    Server: h2o/1.1.2-alpha1
    Connection: upgrade
    upgrade: h2c
    
    HTTP/2.0 200
    server:h2o/1.1.2-alpha1
    date:Fri, 20 Mar 2015 13:07:26 GMT
    content-type:text/html
    last-modified:Fri, 20 Mar 2015 12:56:48 GMT
    etag:"550c1910-eb2e"
    vary:accept-encoding
    cache-control:max-age=2678400    
    OpenLiteSpeed web server supports HTTP2 protocols for h2-14

    Code:
    nghttp -nv https://OPENLITESPEEDHOST.centminmod.com:8082
    [  0.000] Connected
    [  0.001][NPN] server offers:
              * h2-14
              * spdy/3.1
              * spdy/3
              * spdy/2
              * http/1.1
    Google itself only supports h2-14 AND h2-15 right now for HTTP2

    Code:
    nghttp -nv https://google.com:443
    [  0.071] Connected
    [  0.096][NPN] server offers:
              * h2-15
              * h2-14
              * spdy/3.1
              * spdy/3
              * http/1.1
    
     
    Last edited: Mar 22, 2015
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  3. Azareal

    Azareal The AtomBB Overlord

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    I heavily doubt it, as they seem to be enforcing SSL over HTTP2 in order to push the web as a whole towards SSL all the time.
    Sure, they could allow you to do it without SSL and the official spec even makes that possible, but it doesn't mean that they will.
     
  4. Muzz

    Muzz Participant

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    Interesting reading. My forum uses https and we see minimal revenue.. A few pence a day.

    We've used https for about 8 months. What would the implications be for switching back to http? Ie, search ranking etc.
     
  5. eva2000

    eva2000 Habitué

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    if you can wait till June 2015 then https and ads with Google at least will be better https://community.centminmod.com/threads/how-to-remove-ssl-301-permanent-redirect.2418/#post-13003

     
  6. Will_Watts

    Will_Watts Habitué

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    The majority of ad inventory from Google will be served through HTTPS as of the end of June - we're intending on switching to HTTPS sometime after.

    If our revenue still drops, we'll switch back. But, hopefully we'll be able to make better use of things like HTTP/2 and other tech that needs SSL.
     
  7. Muzz

    Muzz Participant

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    I've simply switched the forced redirect from https to http, so shouldn't have any negative implications in terms of our SEO.

    Hopefully we might see a gain. It's worth experimenting with anyway.. :)
     
  8. Will_Watts

    Will_Watts Habitué

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    Not quite as simple as that... here is a good checklist for switching between HTTP and HTTPS:
    https://moz.com/blog/seo-tips-https-ssl

    It's aimed at switching too HTTPS, but just about everything on the list (except cost) will apply for switching back as well.
     
  9. Muzz

    Muzz Participant

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    Thank you for this!
     
  10. Nuno

    Nuno Participant

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    Hello

    After this time, will we see any decrease is earnings if we switch to https/http2 now?
     
    Last edited: Feb 7, 2016
  11. Joeychgo

    Joeychgo TAZ Administrator

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    I'm curious how this worked out for you?
     
  12. woody

    woody eternal noobie

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    I switched in early October. Minimal difference in ad earnings. ANY tags you manage do need to be updated to the current SSL/HTTPS version however.

    I communicated in advance with all of my networks to ensure a smooth transition.
     
  13. GoingRight

    GoingRight Participant

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    Can you quantify "minimal difference"?

    I wonder where the change in ad revenue will be outweighed by the Google SEO love of https?
     
  14. woody

    woody eternal noobie

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    2016 resulted in a 30% revenue increase over 2015. December 2016 was my strongest yet.

    Course, I've only got 15 years of history to work with...so your experience may vary.

    edit: to everyone....please DO NOT change to https. It's to my advantage.
     
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  15. GoingRight

    GoingRight Participant

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    I'm easily confused. woody the 15 year vet is FOR https? FOR himself only?
     
  16. Thumbled

    Thumbled Neophyte

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    Just looking to see if going to https is still a bad idea? Anyone some advice on this?
     
  17. Digital Doctor

    Digital Doctor Tazmanian

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    Times have changed in the 2.5 years since this thread started.

    https is virtually essential now.
     
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  18. Sal Collaziano

    Sal Collaziano Womanizer

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    Yes. There are still a few ad networks that haven't adopted but I imagine they eventually will...
     
  19. Paul M

    Paul M Dr Pepper Addict

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    So Google would like you to think - its really not essential for a forum.
     
  20. we_are_borg

    we_are_borg Moderator

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    If you read Google Blogs then you will see that if you have https active on a site your a little higher up in the results then non https. With free https from Let's Encrypt why should you not use it cPanel and Plesk can even be setup to take everything out of our hands.
     
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