Don't "upgrade" to https:// if you use Adsense (your revenue drops)

Discussion in 'Generating Revenue' started by Digital Doctor, Mar 18, 2015.

  1. Digital Doctor

    Digital Doctor Tazmanian

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    Pretty worrisome testimony.
    Seems like it is good advice to hold off for now.

    https://xenforo.com/community/threads/adsense-ctr-cut-in-half-after-switching-to-ssl.83732
     
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  2. ozzy47

    ozzy47 Moderator

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    Well that's absolutely stupid. Google wants you to go to HTTPS, so they will rank you better in search results, but then you kill your adsense revenue, kinda seems like a Catch-22.
     
  3. Digital Doctor

    Digital Doctor Tazmanian

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    Seems very weird.
    Probably a temporary glitch:)
     
  4. ozzy47

    ozzy47 Moderator

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    Who knows, Google has been known to do stupider things. :p
     
  5. Will_Watts

    Will_Watts Habitué

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    It's not a temporary glitch...

    I've posted about this before. There is a smaller pool of advertisers who submit HTTPS compliant ads. Therefore, less competition for ad slots.

    Don't switch to SSL if you use AdSense.
     
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  6. Will_Watts

    Will_Watts Habitué

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    Curious to see what impact this had on TAZ when it switched.

    The SandmanThe Sandman
     
  7. RoldanLT

    RoldanLT Fan

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  8. Digitalpoint

    Digitalpoint Brain

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    Personally I didn't notice any difference In AdSense revenue when I switched to HTTPS.
     
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  9. Tracy Perry

    Tracy Perry Opinionated ass-hat

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    The glitch is that a lot of the ad providers are not in SSL mode. So the pool of the ads are a lot smaller. Not a lot Google can do about that.
     
  10. ozzy47

    ozzy47 Moderator

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    Sure they can, if they are going to rank you higher for using a SSL, then they should require the ad providers to run SSL.
     
  11. esquire

    esquire Habitué

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    They are aware of such types of issues. Also note that ranking due to SSL use is impacting only upon a very small fraction of sites where it makes sense to do so, e.g. such as those requiring security, etc. Anyone who thinks that moving to SSL is going to result in a noticeable rank increase probably will learn far more about redirections and the joys of trying to get SSL sites to work perfectly. Unless you've got the reason and know how (as only a couple of people here do), you're probably best off staying where you are.
     
  12. MattW

    MattW Administrator

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    I've switched my site back from HTTPS to HTTP on Monday, and I'm seeing a 40% increase on a daily basis now in revenue.
     
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  13. bucket

    bucket badge consultant

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    since it is G that is serving the ads, why can't they serve them to fit the website?

    either SSL or non-SSL?


    did any of your users notice or make comments about going back to http?
     
  14. Digitalpoint

    Digitalpoint Brain

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    To be fair, I also don't obsess over it.... I've gone more than a year before without logging into my AdSense account, so... haha

    But I just went back and looked and from the reports, I wouldn't have been able to tell when I switched to HTTPS based on the reports.
     
  15. RoldanLT

    RoldanLT Fan

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    Hahah :D
    I always login to my dashboard once a day :D
     
  16. MattW

    MattW Administrator

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    A few, mainly ones on mobile, because it was stuck on HTTPS, so I had to keep talking them through clearing their browse cache. They don't actually care about HTTPS, as it's a car forum.
     
  17. Digital Doctor

    Digital Doctor Tazmanian

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    More https bad news

     
  18. Will_Watts

    Will_Watts Habitué

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    HTTPS is completely irrelevant for a forum - in the long run it would be good if every site was encryption, but this isn't a banking site and there is no financial purchase being made.

    This is an almost insignificant ranking factor - it's tiny. It's not going to make a noticeable difference to your rankings, but the drop in rankings for changing all your URLs is going to have an impact. Additionally, with the AdSense + other advertiser issues with HTTPS, you might see a drop in earnings.

    Don't jump on the HTTPS bandwagon just because you read an article that it might help SEO, because it won't. If you deal with financial payment information, then of course your site needs to be HTTPS, but other than that you're not really getting a lot of benefit from it.

    Counter: SPDY is quite a good benefit if your server can use it. However, HTTP2 is nearly standardised and will see server support soon... this doesn't need HTTPS to get the same speed benefits.
     
  19. eva2000

    eva2000 Habitué

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    unfortunately web browsers like firefox and chrome are forcing HTTP/2 over SSL/https only https://community.centminmod.com/threads/google-dropping-spdy-in-favor-of-http-2.2283/#post-10774

    But yes SPDY/3.1 SSL and HTTP/2 over SSL are beneficial despite the initial SSL negotiation over head so folks shouldn't be focusing on that as a negative for SSL/https. But yes Adsense over HTTPS is probably one of the 2 downside until more ads are https compliant. The other downside is for user generated image/content and dealing with mixed content https/http warnings in browsers.

    I've ran a 4 way compare for the following using my 254 World Flags demo at https://h2ohttp2.centminmod.com/flags.html
    • Nginx non-https over HTTP/1.1
    • Nginx SPDY/3.1 https over HTTP/1.1
    • h2o non-https over HTTP/1.1
    • h2o https over HTTP/2
    3gfast_nginxspdy_vs_h2o_http2_video_00_tn.png
     
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