I am curious to know what people think is a good offer to make for direct banner advertisers? What premium do they pay if they use adsense to put ads on a forum? I believe the ideal rate is higher then the publisher gets from adsense and lower than the advertiser pays for adwords. But it can be hard to judge where the middle ground is. I find some advertisers willing to pay over 2x what Google pays, and then some who go with google when I quote them a rate barely above adsense payouts.