Adwords: Very little click on a relatively high budget?

Discussion in 'Increasing Traffic' started by tokyoice, Feb 13, 2017.

  1. tokyoice

    tokyoice Adherent

    Good morning all.

    To cut a long story short, I am managing a vehicle leasing website for the company I am currently employed by.

    Last month, I spent 500 ($624) just on AdWords & unfortunately, the clicks we received have not turned into one sale. However, we did receive one enquiry, but that did not lead to a sale.

    I geo targeted the ads to be localised near our business (20 miles around the area we operate in)

    For this month, I have turned the budget down a little. We now have 12 per day ($14.98) being spent on this campaign and I'm only receiving 11 clicks per day? is this normal?
  2. Manberlin

    Manberlin Not Manbearpig

    How long has the AdWords account been running? If it's only one month, it's a bit early to be drawing conclusions about the ads' effectiveness.

    I don't know how you're setup in terms of the keywords you're buying, but make sure you have well-targeted ads leading to highly-relevant landing pages to increase ad effectiveness while also driving down your costs. I would also set up retargeting/remarketing if you haven't already.
  3. tokyoice

    tokyoice Adherent

    These ads were running for around 2 months, the owner of the business decided to plug the plug on them in the end after spending over $1.5k with nothing back in return. Thank you for your help though! :)
  4. HostColor

    HostColor Sponsor

    tokyoicetokyoice There is a better way to attack some targeted traffic. this would be through creating some useful content articles related to the service provider you manage. Native ads + plus some low cost traffic should work good in terms of bringing visitors to the website.
  5. Bhavesh Ramburn

    Bhavesh Ramburn Quantity Surveyor

    This could be a bad setup.
    I got 7 leads in the first big campaign I setup.
    My budget is £140 a day.

    I could take a look and advise if you want
  6. joevelez

    joevelez Moderator

    1. Target using the right keywords/phrases.
    2. On click, send readers to a landing page - specific for those keywords. In other words, if you are targeting Game of Thrones send them to a Games of Thrones landing page not a "general HBO page"
    3. Geotarget
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