1) Instant connection with the client since customers cannot see and physically touch the products you offer online, it is necessary to approach the customer in another way, in this case through quality images and taking your product to everyday life. 2) Be personal Customers are accustomed to acquiring products through a person and not connected to a machine that is why it is important to remind you at every moment that at the other end there is a person who understands your needs and will help you. The ideal option for this is with an online chat, and do not forget in the emails to address your client by name. Through all the channels, 'please' and 'thank you' is imperative. 3) Telephone service standards in many call centers, rules are put in place to reduce the frustration of customers trying to get in touch, such as -Answer calls within 20 seconds -Vibrate the time it takes to resolve a query You will see how your customers are convinced faster to purchase a product or service. 4) Open to feedback Because it is not possible to please all our customers there will always be someone who is not completely satisfied and sometimes they will let you know so you have to take it as a point in favor of constant improvement and be grateful to the client for the time that is being taken to help us improve. 5) Confidence environment present people are no longer so confident of their environment and less than one person through a machine, so our job will be to create an environment of trust with the client. Mention the name of the attendant and the position is of vital importance and if personal data are required, remind them that they will be handled with total privacy. 6) Mobile investment Not all our customers access our e-commerce through a computer, which is why it is important to provide them with the opportunity to access from mobile devices this will expand the horizon of their market by 40%. 7) Work does not end with a clickThe interactive experience does not have to end in the virtual world. It is important that there is a detailed monitoring of online purchases, provide users with various forms of payment and verify the delivery time as well as a tracking option or status to which it can be accessed. If the service turns out to be good, then customers will not hesitate to discuss it with other people and you will have a successful e-commerce.