Google Analytics Question

rngrdanny22

rngrdanny22

Adherent
Joined
Nov 28, 2009
Messages
320
Good evening,

What would you guys says is a good "Bounce Rate" in Google Analytics? I know the lower the number the better, but I was just wondering what everyone else is getting...

After being setup for one day, it looks like I have a bounce rate of 15.15%

Is that too high?

Thanks!
 
EthanJ

EthanJ

La Belle Époque
Joined
May 28, 2009
Messages
771
Bounce rate is such a subjective thing, what is a good BR in some instances and markets is absolutely horrible in others.

For instance one of my largest sites has 300,000 visits a day, but a BR of 26.81%. Which objectively seems high, but compared with other sites in the sector is just slightly below average.

Another one of my sites with 50,000 visits a has a BR of 15.33%, but that comparatively high compared to it's competitors.

Swings and roundabouts :p
 
vlauria

vlauria

Adherent
Joined
Dec 22, 2008
Messages
275
Electric Jones is right, it is a subjective thing. Overall 15.5% is pretty low and a good thing. What you would want to see is what our your bounce rates for different sources, such as search traffic, vs. referral traffic, vs. direct traffic when they type the domain in or click on a bookmark.

Once you can start comparing different traffic sources, then you can work on improving (lowering) your bounce rate. Maybe you have 7% on direct traffic by 30% on search engines. You would want to find out why when ppl come to your site via a search engine they are 'bouncing' without looking at any other pages. Are they not finding what they expect, is a typical landing page confusing, are you not performing well on keywords that you would want to perform well on, etc.
 
rngrdanny22

rngrdanny22

Adherent
Joined
Nov 28, 2009
Messages
320
That makes sense! Thanks!

I've really just started using Google Analytics and I have to say it's amazing the amount of info you can get! :)
 
C

cbp

Habitué
Joined
Nov 12, 2004
Messages
1,380
Some bounce rates are as high as 60-80%, so you guys are doing fine!
 
P

progenic2009

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Joined
Dec 2, 2009
Messages
2
Guys, You should not be more concern with bounce rates, Using web analytics to evaluate your site should be a given, but often even the most savvy online marketing experts fail to properly utilize bounce rate statistics, which is a mistake. If you want to stop your visitors from taking one look at your site and bouncing, find out what’s driving them away and fix it now.
 
S

subrat10

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Joined
Jan 9, 2010
Messages
12
Bounce rate of only 15% is very good,but my blog has bounce rate of almost 32%.So what I'll advise others.
 
Manberlin

Manberlin

Not Manbearpig
Joined
Nov 9, 2009
Messages
1,096
Mine's 26.47% :cheeky:

I have a bunch of new projects in idea to help lower it though.
 
jGas

jGas

Fan
Joined
Mar 31, 2006
Messages
869
my overall bounce rate is 55 % :) and my board is the biggest and with highest traffic in its niche (speaking of italy)

so don't worry ;)
 
P

Peetr

Aspirant
Joined
Apr 4, 2011
Messages
12
Bounce rate in itself isn’t that important. The important thing is to take steps to improve that – either through altering the site or tailoring SEO efforts to target people that respond best to the site.

In short it’s not the number – it’s what you do with it. : )
 
E

ecomcompany

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Joined
Apr 5, 2011
Messages
19
some websites are having 50 to 60 % bounce rate , how to reduce that kinds of bounce rate, is that problems in content are to change keywords.
 
W

web99

Neophyte
Joined
Apr 7, 2011
Messages
4
My Bounce Rate is very high, about 30%. I try to put many on-page links in my site.
 
M

Mp4

Aspirant
Joined
Sep 2, 2010
Messages
16
Never looked at bounce rate m but I will now
we have the largest android tablet website
bounce rate is 52%
 
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