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  1. Value Creation and Brand Loyalty

    [URL]https://www.knepublishing.com/index.php/Kne-Social/article/view/3405/7170&hl=en&sa=X&d=3330315591701501487&scisig=AAGBfm2tzFuTa67R2zTkJFtD_YJPvT-cvA&nossl=1&oi=scholaralrt&hist=qL6aCKgAAAAJ:13387661108657732272:AAGBfm0hjp0hNmsQx0WaNquGFwXJ3QdE3Q?mc_cid=29994f9773&mc_eid=bf469e57da[/URL]
  2. Levinger's Stage Theory

    Description Stage theories in general describe how we go through distinct stages as we develop. Thus, rather than gradually changing, we typically make sudden shifts to different plateaus of perception and behavior. This may be associated with 'aha's of sudden understanding. Levinger's Relationship Stage Theory Relationships go through a series of stages as they mature. Levinger's model has ABCDE stages. A = Acquaintance/attraction. We meet other people and feel an initial attraction,...
  3. Community vs Audience

    Here's a quick way to tell if you have a community versus an audience: If conversation is mainly between you and your members, that's most likely an audience. If conversation is mainly between members of your segment, that's a community.
  4. Elements of Consumer Value

    [URL]https://hbr.org/2016/09/the-elements-of-value[/URL] When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved. What consumers truly value,...
  5. How community benefit the members?

    How can a community benefit the members? Acceptance Appreciation Belonging Companion Esteem While things like discounts or access to the team are the reason people may visit, these are the real reasons why people stay and participate. My personal quote: Come for the Content. Stay for the Community. It follows Maslow's hierarchy of needs.
  6. How community can decrease costs?

    How can a community decrease costs? Call / Ticket Deflection Reduced Marketing Costs Product / Content Development Long-term SEO
  7. Drive Business Value

    How can a community increase revenue? Increase retention and reduce churn Increase purchase frequency and frequency Increase Brand / Mission awareness Increase Brand Loyalty Increase Customer Advocacy
  8. What is Community?

    How would you define a community? A segment of people who form relationships as a result of shared goals, experienced, and interests. A Segment of People Member to Member Relationships Mutual Interest, Goal, or Experience
  9. Long term vision is the key!

    When I sit back and think about all of the mistakes that I have made as a webmaster over the years. It's always been a short term vision of what I wanted to do with the project. And not realizing that many of the website/forums out there have taken years to establish themselves. Especially today! If you're making a forum today I think you should have at least a 3 year plan or not do it at all. And during that 3 years you need to give it your all. You just can't throw up a forum and think...
  10. I'm a poet ... In a slump. Help and I give you Origami Secret!!

    So... I'm Jacquii and joined TAZ in July of 2006 when I opened my JPiC Forum For Writers poetry forum... Thus my TAZ username PoetJC. The forum has basically been dead for years now. I actually started a rebuild/redesign of it several months ago, with the idea of re-branding with the domain PoetryInColor.online ... I think it's a very special and unique design actually that needs to be fixed in certain spots and completed in others. Thing is ... I kinda lost interest in its development when...
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