Value Creation and Brand Loyalty
Stage theories in general describe how we go through distinct stages as we develop. Thus, rather than gradually changing, we typically make sudden shifts to different plateaus of perception and behavior. This may be associated with 'aha's of sudden understanding.
Levinger's Relationship Stage Theory
Relationships go through a series of stages as they mature. Levinger's model has ABCDE stages.
A = Acquaintance/attraction. We meet other people and feel an initial attraction,...
Here's a quick way to tell if you have a community versus an audience:
If conversation is mainly between you and your members, that's most likely an audience.
If conversation is mainly between members of your segment, that's a community.
When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved.
What consumers truly value,...
How can a community benefit the members?
While things like discounts or access to the team are the reason people may visit, these are the real reasons why people stay and participate.
My personal quote: Come for the Content. Stay for the Community.
It follows Maslow's hierarchy of needs.
How can a community decrease costs?
Call / Ticket Deflection
Reduced Marketing Costs
Product / Content Development
How can a community increase revenue?
Increase retention and reduce churn
Increase purchase frequency and frequency
Increase Brand / Mission awareness
Increase Brand Loyalty
Increase Customer Advocacy
How would you define a community?
A segment of people who form relationships as a result of shared goals, experienced, and interests.
A Segment of People
Member to Member Relationships
Mutual Interest, Goal, or Experience
When I sit back and think about all of the mistakes that I have made as a webmaster over the years. It's always been a short term vision of what I wanted to do with the project. And not realizing that many of the website/forums out there have taken years to establish themselves.
Especially today! If you're making a forum today I think you should have at least a 3 year plan or not do it at all. And during that 3 years you need to give it your all. You just can't throw up a forum and think...
So... I'm Jacquii and joined TAZ in July of 2006 when I opened my JPiC Forum For Writers poetry forum... Thus my TAZ username PoetJC. The forum has basically been dead for years now. I actually started a rebuild/redesign of it several months ago, with the idea of re-branding with the domain PoetryInColor.online ... I think it's a very special and unique design actually that needs to be fixed in certain spots and completed in others. Thing is ... I kinda lost interest in its development when...