Blogs

  • Levinger's Stage Theory

    Description Stage theories in general describe how we go through distinct stages as we develop. Thus, rather than gradually changing, we typically make sudden shifts to different plateaus of perception and behavior. This may be associated with 'aha's of sudden understanding. Levinger's Relationship Stage Theory...
  • Community vs Audience

    Here's a quick way to tell if you have a community versus an audience: If conversation is mainly between you and your members, that's most likely an audience. If conversation is mainly between members of your segment, that's a community.
  • Elements of Consumer Value

    [URL]https://hbr.org/2016/09/the-elements-of-value[/URL] When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But...
  • How community benefit the members?

    How can a community benefit the members? Acceptance Appreciation Belonging Companion Esteem While things like discounts or access to the team are the reason people may visit, these are the real reasons why people stay and participate. My personal quote: Come for the Content. Stay for the Community. It...
  • How community can decrease costs?

    How can a community decrease costs? Call / Ticket Deflection Reduced Marketing Costs Product / Content Development Long-term SEO
  1. Levinger's Stage Theory

    Description Stage theories in general describe how we go through distinct stages as we develop. Thus, rather than gradually changing, we typically make sudden shifts to different plateaus of perception and behavior. This may be associated with 'aha's of sudden understanding. Levinger's Relationship Stage Theory Relationships go through a series of stages as they mature. Levinger's model has ABCDE stages. A = Acquaintance/attraction. We meet other people and feel an initial attraction,...
  2. Community vs Audience

    Here's a quick way to tell if you have a community versus an audience: If conversation is mainly between you and your members, that's most likely an audience. If conversation is mainly between members of your segment, that's a community.
  3. Elements of Consumer Value

    [URL]https://hbr.org/2016/09/the-elements-of-value[/URL] When customers evaluate a product or service, they weigh its perceived value against the asking price. Marketers have generally focused much of their time and energy on managing the price side of that equation, since raising prices can immediately boost profits. But that’s the easy part: Pricing usually consists of managing a relatively small set of numbers, and pricing analytics and tactics are highly evolved. What consumers truly value,...
  4. How community benefit the members?

    How can a community benefit the members? Acceptance Appreciation Belonging Companion Esteem While things like discounts or access to the team are the reason people may visit, these are the real reasons why people stay and participate. My personal quote: Come for the Content. Stay for the Community. It follows Maslow's hierarchy of needs.
  5. How community can decrease costs?

    How can a community decrease costs? Call / Ticket Deflection Reduced Marketing Costs Product / Content Development Long-term SEO
  6. Drive Business Value

    How can a community increase revenue? Increase retention and reduce churn Increase purchase frequency and frequency Increase Brand / Mission awareness Increase Brand Loyalty Increase Customer Advocacy
  7. What is Community?

    How would you define a community? A segment of people who form relationships as a result of shared goals, experienced, and interests. A Segment of People Member to Member Relationships Mutual Interest, Goal, or Experience
  8. The Problem with Discord

    Note: I originally published the below story as an article on Medium in the Art + Marketing publication. It's being mirrored here so I can see what TAZ members think of the article and the views included in it. In recent years, Discord has been growing in popularity. Designed as a chat service meant to be used in online games, it’s recently become more and more powerful as an overall community setup for gaming communities, with many speedrunning scenes and fandoms making their home there....
  9. Social Media Sites Are a Fundamentally Bad Idea

    Facebook, Twitter, Reddit and other social media platforms are bad for communities and humanity, because the core concepts behind them damage the fabric of our world. This article explores why this is the case.
  10. Online Community Management Shows 'Deterrence' Does Stop Crime

    Over the last few years, we've seen a lot of comments about 'deterrence' and 'punishment' not working to stop crime. From numerous studies to online articles and examples taken from certain countries, the expert consensus seems to be that the threat of prison doesn't stop criminals and that the death penalty is virtually useless as a means of punishment. It's usually used as an argument for relaxing laws in the UK and US, or making prison conditions better in general. But as a community...
  11. Ten Laws of Community Management

    Well, this is interesting. Apparently I now have a blog, with my previous article on community management having been converted to a post on it. No, I'm not sure that's the case either. Perhaps The Sandman thought the feature needed more users? Eh, it's hard to tell. But either way, given this exists, I may as well post something here. So this week, I've got a bit of an interesting article for you all. Have you heard of the rules of the internet? Or the list of laws named after various...
  12. Community Management 101: All Members Are Equal

    As you may know, I’ve been writing articles about community management for a while now. I’ve written them for vBulletin.org, with a general focus on that software and how it can be adapted for a good forum. I’ve written them for The Admin Zone (and every other website merged into it), with a bit more of a general focus, And I’ve wrote a fair few on Medium too. Like the ones about how Reddit could be replaced by a decentralised alternative or how things we consider ‘new’ problems are...
  13. Long term vision is the key!

    When I sit back and think about all of the mistakes that I have made as a webmaster over the years. It's always been a short term vision of what I wanted to do with the project. And not realizing that many of the website/forums out there have taken years to establish themselves. Especially today! If you're making a forum today I think you should have at least a 3 year plan or not do it at all. And during that 3 years you need to give it your all. You just can't throw up a forum and think...
  14. I'm a poet ... In a slump. Help and I give you Origami Secret!!

    So... I'm Jacquii and joined TAZ in July of 2006 when I opened my JPiC Forum For Writers poetry forum... Thus my TAZ username PoetJC. The forum has basically been dead for years now. I actually started a rebuild/redesign of it several months ago, with the idea of re-branding with the domain PoetryInColor.online ... I think it's a very special and unique design actually that needs to be fixed in certain spots and completed in others. Thing is ... I kinda lost interest in its development when...
  15. Why I think forums as we once knew them are dead!

    During the early 2000's you could put up a forum and wave the magic wand and presto you had a forum and you had forum members. And I can tell you from a user's perspective 90% of the forums that I have found over the years, I have found them by google searches. And 10% were recommended to me by other users of the forum. Fast forward to 2017 and 99.99% of google searches are going to bring up blogs, social media, youtube, and google itself. (When google shows a excerpt of a website) I did...
  16. How I found TAZ!

    Once upon a time (2006) I was a young forum admin and I had no idea what I was doing but I wanted a forum. So I google searched Admin Forums and TAZ came up. And I kind of felt like "Johnny 5" in short circuit. I do believe I read almost every post on TAZ in a week's time. And then I decided it was time to take the plunge and buy VB. And if buying VB wasn't a big enough purchase I built a web server to go with it and I colocated it in Indina. But the story gets a lot better! I drove from...
  17. Testing by making something

    Lets try if we can make a blog entry. The font seems off btw. The font seems different as the forum it looks smaller. The blog system seems nice to work with.
Loading...
  1. This site uses cookies to help personalise content, tailor your experience and to keep you logged in if you register.
    By continuing to use this site, you are consenting to our use of cookies.