I know a few here use FB as part of their overall forum structure (as well as some having active FB groups). An author friend of mine was at the recent Developer Conference, where Mark Zuckerberg discussed and shared the upcoming intentions they have.

She was good enough to post a video in an Indie Author group I'm a member of and, while I can't share the video as it's in a closed group, another author was good enough to spend time pulling out the key points people who run groups and use FB as a marketing tool should be aware of.

I'm going to post the keypoints in their entirety here, some may be worded for how the are going to affect Authors on FB, but for the most part, if you swap out the word "author" it's relevant to anyone who uses FB as a marketing too.

• Facebook groups are the future. Facebook is focusing on privacy and making the user experience more intimate. That’s what the algorithms are going to start catering to. If you don’t have a reader group,...